Customer equity management /
Rust,Roland T.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xxii, 551 p. : ill. ; 24 cm. + 1 CD-Rom (4 3/4 in.).
Book is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0131419293 RM214.39
Customer equity--Management
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xxii, 551 p. : ill. ; 24 cm. + 1 CD-Rom (4 3/4 in.).
Book is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0131419293 RM214.39
Customer equity--Management