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Strategic marketing management /

Anderson, Carol H.

Strategic marketing management / Carol H. Anderson, Julian W. Vincze - 2nd ed. - Boston : Houghton Mifflin, 2004 - xxxiii, 863, [11] p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 0618338071 RM520.83

Subjects--Topical Terms:
Marketing--Management
Strategic planning

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