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Marketing communications : theory and applications /

Rossiter, John R.

Marketing communications : theory and applications / John R. Rossiter and Steven Bellman - Frenchs Forest, NSW : Pearson Education Austalia, 2005 - xviii, 500 p. : ill. ; 26 cm.

Includes index

ISBN: 1741032695 RM241.32

Subjects--Topical Terms:
Communication in marketing
Positioning (Advertising)

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