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Problems and cases in health care marketing /

Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan - Boston : McGraw-Hill/Irwin, 2005 - viii, 440 p. : ill., maps ; 26 cm.

Includes bibliographical references and index

ISBN: 0072887761 (alk. paper) RM466.04

Subjects--Topical Terms:
Medical care--Marketing

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