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Innovation management and new product development /

Trott, Paul,

Innovation management and new product development / Paul Trott. - 3rd ed. - Harlow : Financial Times Prentice Hall, 2004 - 536 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 0273686437 (pbk.) RM269.30

Subjects--Topical Terms:
Technological innovations--Management
Industrial management
Product management

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