International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, 2005. - xxxiii, 697 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .
Book is accompanied by 1 computer laser optical disc, entitled'Student CD-ROM to accompany International marketing, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media. 3rd copy not accompanied by CD-ROM.
Includes bibliographical references and indexes.
0072833718 (hbk.) RM466.04
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, 2005. - xxxiii, 697 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .
Book is accompanied by 1 computer laser optical disc, entitled'Student CD-ROM to accompany International marketing, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media. 3rd copy not accompanied by CD-ROM.
Includes bibliographical references and indexes.
0072833718 (hbk.) RM466.04
Export marketing.
International business enterprises.