Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, 2005 - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072865989 (alk. paper) RM486.14
Product management
Product management / Donald R. Lehmann, Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, 2005 - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072865989 (alk. paper) RM486.14
Product management