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Programming for TV, radio, and the Internet : strategy, development, and evaluation /

Perebinossoff, Philippe

Programming for TV, radio, and the Internet : strategy, development, and evaluation / Philippe Perebinossoff, Brian Gross, Lynne S. Gross - 2nd ed. - Burlington, MA : Focal Press, 2005 - xx, 324 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0240806824 (pbk.) RM205.52

Subjects--Topical Terms:
Broadcasting--Planning
Television programs--Planning
Radio programs--Planning
Webcasting--Planning

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Programming for TV, radio, and the Internet : strategy, development, and evaluation /

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