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Strategic planning for public relations /

Smith, Ronald D., 1948-

Strategic planning for public relations / Ronald D. Smith - 2nd ed. - Mahwah, N. J. : Lawrence Erlbaum Associates, 2005 - xvii, 382 p. : ill. ; 24 cm.

Includes bibliographical references (p. 352-360) and index

ISBN: 0805852395 (pbk.) RM199.30

Subjects--Topical Terms:
Public relations
Strategic planning

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