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Campaign planner for integrated brand communications /

Sayre, Shay

Campaign planner for integrated brand communications / Shay Sayre - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2005 - 135 p. : ill. ; 28 cm.

ISBN: 0324321473 (pbk.) RM120.40

Subjects--Topical Terms:
Advertising campaigns
Communication in marketing
Advertising

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Campaign planner for integrated brand communications /

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