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Ethnic marketing : accepting the challenge of cultural diversity /

Pires, Guilherme D.

Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton - Australia : Thomson, 2005 - xi,274 p. : ill. ; 24 cm.

Include index

ISBN: 1861529961 RM160.80

Subjects--Topical Terms:
Minority consumers
Target marketing

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Ethnic marketing : accepting the challenge of cultural diversity /

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