The new marketing conversation : creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron - Mason, Ohio : Thomson, 2005 - xii, 271 p. : ill. ; 24 cm.
Includes index
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
0324200579 RM140.50
Customer relations
Business communication
Relationship marketing
Marketing
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron - Mason, Ohio : Thomson, 2005 - xii, 271 p. : ill. ; 24 cm.
Includes index
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
0324200579 RM140.50
Customer relations
Business communication
Relationship marketing
Marketing