Marketing management : text and cases /
Lal, Rajiv
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan - [1st ed.] - New York, N.Y. : McGraw-Hill/Irwin, 2005 - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072967625 (alk. paper) RM471.34
Marketing--Management
Marketing--Management--Case studies
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan - [1st ed.] - New York, N.Y. : McGraw-Hill/Irwin, 2005 - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072967625 (alk. paper) RM471.34
Marketing--Management
Marketing--Management--Case studies