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Direct and interactive marketing /

Sargeant, Adrian

Direct and interactive marketing / Adrian Sargeant, Douglas C. West - Oxford [England] : Oxford University Press, 2001. - xxiii, 460 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0198782535 (pbk. : alk. paper)

LCCN: 2001-036333

Subjects--Topical Terms:
Direct marketing
Interactive marketing

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