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The effect of advertising and display : assessing the evidence /

East, Robert, 1940-

The effect of advertising and display : assessing the evidence / Robert East - Boston : Kluwer Academic Publishers, 2003 - xiv, 117 p. : ill. ; 25 cm.

Includes bibliographical references (p. 100-108) and indexes

ISBN: 1402075146 (hbk.) RM346.48

Subjects--Topical Terms:
Advertising
Advertising--Psychological aspects
Advertising--Research

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