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Media economics : applying economics to new and traditional media /

Hoskins, Colin

Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn - Thousand Oaks, Calif. : SAGE Publications, 2004 - 356 p. : ill. ; 24 cm.

Includes bibliographical references (p. 331-336) and index

ISBN: 0761930957 RM535.44 0761930965 (pbk.)

Subjects--Topical Terms:
Mass media--Economic aspects

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