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Clueless in marketing communications /

Lwin, May

Clueless in marketing communications / May Lwin, Jim Aitchison - Singapore : Pearson, 2003 - 151 p. : ill. ; 29 cm.

ISBN: 0131028413 RM80.00

Subjects--Topical Terms:
Communication in marketing
Business communication
Communicative competence

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