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The marketing plan /

Cohen, William A., 1937-

The marketing plan / William A. Cohen - 4th ed. - Hoboken, NJ : Wiley, 2005 - xviii, 348 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0471230596 (acid-free paper) RM208.84

Subjects--Topical Terms:
Marketing--Management

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