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Business-to-business marketing management : a global perspective /

Blythe, Jim

Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman - London : Thomson, 2005 - xviii, 403 p. : ill. ; 28 cm.

ISBN: 1844800016 RM206.03

Subjects--Topical Terms:
Marketing--Management
Industrial marketing
Industrial management
Business

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