Normal view MARC view ISBD view

Exploring direct and relationship marketing /

Evans, Martin

Exploring direct and relationship marketing / Cover title : Exploring direct & customer relationship marketing Martin Evans, Lisa O'Malley, Maurice Patterson - 2nd ed. - London : Thomson, 2004 - xxiv, 520 p. : ill. ; 26 cm.

ISBN: 1861529015 RM219.09

Subjects--Topical Terms:
Direct marketing
Relationship marketing
Customer relations

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Exploring direct and relationship marketing /

Contact Us

Copyright ©The National University of Malaysia Library