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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill, Tom J. Brown - 5th ed. - Mason, Ohio : South-Western, 2004 - xxvii, 738 p. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 0324190972 RM454.06

Subjects--Topical Terms:
Marketing research

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