Health care market strategy : from planning to action /
Hillestad, Steven G.
Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, 2004 - xvii, 287 p. : ill. ; 24 cm.
Rev. ed. of: Health care marketing plans. 1991
0763747998 (hardcover) RM261.10
Medical care--Marketing
Strategic planning
Marketing of Health Services
W74
Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, 2004 - xvii, 287 p. : ill. ; 24 cm.
Rev. ed. of: Health care marketing plans. 1991
0763747998 (hardcover) RM261.10
Medical care--Marketing
Strategic planning
Marketing of Health Services
W74