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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser - London : Routledge, 2003 - xviii, 365 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 041528421X (pbk.) 0415284201 RM634.95

Subjects--Topical Terms:
Corporations
Corporate image
Business names

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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /

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