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Marketing and the bottom line : the marketing metrics to pump up cash flow /

Ambler, Tim

Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler - 2nd ed. - London : Prentice Hall, 2003 - xiv, 320 p. : ill. ; 25 cm.

ISBN: 0273661949 RM136.64

Subjects--Topical Terms:
Marketing--Management
Marketing--Cost effectiveness--Measurement
Corporat benefits

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Marketing and the bottom line : the marketing metrics to pump up cash flow /

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