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Marketing : essential principles, new realities /

Groucutt, Jon.

Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London : Kogan Page, 2004. - xviii, 540 p. : ill. ; 25 cm.

Includes bibliographical references (p. [521]-530) and index

ISBN: 0749441143 RM228.62

Subjects--Topical Terms:
Marketing

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Marketing : essential principles, new realities /

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