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Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Thompson, Arthur A., 1940-

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III. - Boston, Mass. : McGraw-Hill, 2004 - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes indexes

ISBN: 0072847700 (alk. paper) RM50.00 007121514X (international : alk. paper)

Subjects--Topical Terms:
Strategic planning
Industrial management
Conglomerate corporations--Management
Strategic planning--Case studies

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Strategy : winning in the marketplace : core concepts, analytical tools, cases /

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