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Total integrated marketing : breaking the bounds of the function /

Hulbert, James M.

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy - New York : Free Press, 2003 - xii, 356 p. : ill. ; 24 cm.

ISBN: 0684848678 RM112.56

Subjects--Topical Terms:
Marketing
Marketing--Management

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Total integrated marketing : breaking the bounds of the function /

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