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How to advertise : what works, what doesn`t - and why /

Roman, Kenneth

How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Matrin Nisenholtz - 3rd ed. - London : Kogan Page, 2003 - xxi, 218 p. ; 24 cm.

ISBN: 0749438495 RM162.21

Subjects--Topical Terms:
Advertising

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How to advertise : what works, what doesn`t - and why /

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