The international handbook of market research techniques /
The international handbook of market research techniques /
edited by Robin J Birn
- 2nd ed.
- London : Kogan Page in association with MRS, 2002
- xxvi, 594 p. : ill. ; 24 cm.
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Includes bibliographical references and index.
0749438657 RM246.35
GBA2-W5947
Marketing research--Methodology.
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Includes bibliographical references and index.
0749438657 RM246.35
GBA2-W5947
Marketing research--Methodology.