The effective use of market research : how to drive and focus better business decisions /
Birn, Robin
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th ed. - London : Kogan Page, 2004 - xiv, 226 p. ; 24 cm. - Market research in practice . - Market research in practice series .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
074944200X RM156.18
Marketing research
Decision making
Strategic planning
Success in business
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th ed. - London : Kogan Page, 2004 - xiv, 226 p. ; 24 cm. - Market research in practice . - Market research in practice series .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
074944200X RM156.18
Marketing research
Decision making
Strategic planning
Success in business