The mirage of global markets : how globalizing companies can succeed as markets localize /
Arnold, David
The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold - Upper Saddle River, N. J. : Financial Times/Prentice Hall, 2004 - xxi, 229 p. : ill. ; 24 cm.
Includes bibliographical references and index
013047066X RM104.32
International business enterprises--Marketing
Export marketing
International economic integration
The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold - Upper Saddle River, N. J. : Financial Times/Prentice Hall, 2004 - xxi, 229 p. : ill. ; 24 cm.
Includes bibliographical references and index
013047066X RM104.32
International business enterprises--Marketing
Export marketing
International economic integration