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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment /

Barletta, Martha

Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta - Chicago, IL : Dearborn Trade Publishing, 2003 - xxviii, 253 p. : ill. ; 24 cm

Includes bibliographical references (p. 241-244) and index

ISBN: 0793159636 (hc) RM88.55

Subjects--Topical Terms:
Women consumers
Marketing

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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment /

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