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Writing PR : a multimedia approach /

Carstarphen, Meta G., 1954-

Writing PR : a multimedia approach / Writing public relation Meta G. Carstarphen, Richard A. Wells - Boston : Pearson Allyn and Bacon, 2004 - xvii, 397 p. : ill. ; 24 cm.

Includes bibliographical references (p. 383-389) and index

ISBN: 0801333377 RM277.38

Subjects--Topical Terms:
Public relations
Public relations--Authorship
Business writing
Mass media--Authorship

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Writing PR : a multimedia approach /

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