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Media management : a casebook approach /

Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.] - 3rd ed. - Mahwah, NJ : Lawrence Erlbaum, 2004 - x, 326 p. : ill. ; 23 cm. - LEA's communication series .

Includes bibliographical references (p. 301-314) and indexes

ISBN: 0805847154 RM160.59

Subjects--Topical Terms:
Mass media--Management--Case studies.

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Media management : a casebook approach /

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