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Great answers to tough marketing questions /

Smith, P. R. 1957-

Great answers to tough marketing questions / P.R. Smith. - 2nd ed. - London : Kogan Page, 2003. - xv, 298 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0749440228 (pbk.) RM139.74

Subjects--Topical Terms:
Marketing--Management
Marketing

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Great answers to tough marketing questions /

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