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CRM in financial services : a practical guide to making customer relationship management work /

Foss, Bryan

CRM in financial services : a practical guide to making customer relationship management work / Bryan Foss & Merlin Stone - London : Kogan Page, 2002 - xviii, 700 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0749436964 RM493.50

Subjects--Topical Terms:
Financial services industry--Customer services

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CRM in financial services : a practical guide to making customer relationship management work /

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