The myth of market share : why market share is the fool`s gold of business /
Miniter, Richard
The myth of market share : why market share is the fool's gold of business / Richard Miniter - 1st ed. - New York : Crown Business Briefings, 2002 - 181 p. ; 19 cm.
Includes bibliographical references
Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- Managers have to choose
0609609882 (hardcover) RM76.18
Market share
The myth of market share : why market share is the fool's gold of business / Richard Miniter - 1st ed. - New York : Crown Business Briefings, 2002 - 181 p. ; 19 cm.
Includes bibliographical references
Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- Managers have to choose
0609609882 (hardcover) RM76.18
Market share