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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority /

Wolfe, David B.

Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / Ageless marketing : strategies for reaching the hearts and minds of the new customer majority David B. Wolfe, with Robert E. Snyder - Chicago, IL : Dearborn Trade Publishing, 2003 - xxi, 359 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0793177553 RM96.25

Subjects--Topical Terms:
Older consumers
Marketing

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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority /

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