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Effective marketing : principles and practice /

Bishop, Jacqueline

Effective marketing : principles and practice / Jacqueline Bishop - Liverpool : Liverpool Business Pub., 2002 - x, 220 p. : ill. ; 24 cm.

Includes bibliographical references (p. 207-209) and index

ISBN: 1903500036 RM163.09

Subjects--Topical Terms:
Marketing

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Effective marketing : principles and practice /

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