Successful large account management : how to hold on to your most important customers and turn them into long-term assets /
Miller, Robert E.
Successful large account management : how to hold on to your most important customers and turn them into long-term assets / Robert E. Miller & Stephen E. Heiman with Tad Tuleja - 2nd ed. - London : Kogan Page , 2004 - viii, 204 p. : ill. ; 24 cm.
0749441321 RM156.18
Selling--Key accounts
Market segmentation
Marketing--Key accounts
Successful large account management : how to hold on to your most important customers and turn them into long-term assets / Robert E. Miller & Stephen E. Heiman with Tad Tuleja - 2nd ed. - London : Kogan Page , 2004 - viii, 204 p. : ill. ; 24 cm.
0749441321 RM156.18
Selling--Key accounts
Market segmentation
Marketing--Key accounts