Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
Aaker, David A.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. - New York : Free Press, 2004. - xviii, 348 p. : ill. ; 24 cm.
Includes bibliographical references (p. [323]-327) and index.
0743249380 RM112.56
2003-063055
Brand name products--Planning.
Brand name products--Marketing.
Brand name products--Management.
Brand name products--Valuation--Management.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. - New York : Free Press, 2004. - xviii, 348 p. : ill. ; 24 cm.
Includes bibliographical references (p. [323]-327) and index.
0743249380 RM112.56
2003-063055
Brand name products--Planning.
Brand name products--Marketing.
Brand name products--Management.
Brand name products--Valuation--Management.