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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy - 4th ed. - Homewood : Richard D. Irwin, Inc, 1971 - 884 p. : ill. ; 24 cm.

LCCN: 75-16730

Subjects--Topical Terms:
Marketing--Management

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Basic marketing : a managerial approach /

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