Global marketing : a decision-oriented approach /
Hollensen, Svend
Global marketing : a decision-oriented approach / Svend Hollensen - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, 2004 - xxxix, 717 p. : ill. ; 27 cm.
Rev ed. of : Global marketing : a market-responsive approach, 2000
Includes bibliographical references and index
0273678396 RM213.02
Export marketing
Global marketing : a decision-oriented approach / Svend Hollensen - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, 2004 - xxxix, 717 p. : ill. ; 27 cm.
Rev ed. of : Global marketing : a market-responsive approach, 2000
Includes bibliographical references and index
0273678396 RM213.02
Export marketing