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Consumer behavior and culture: consequences for global marketing and advertising /

Mooij, Marieke de

Consumer behavior and culture: consequences for global marketing and advertising / Marieke de Mooij - London : Sage Publications, 2003 - xiv, 344 p. ; 30 cm.

Includes index

ISBN: 0761926682 RM200.27

Subjects--Topical Terms:
Consumer behavior--Cross-cultural studies
Consumers--Psychology

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