The 360 degree brand in Asia : creating more effective marketing communications /
Blair, Mark
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
Includes index
0470820578 RM119.80
Communication in marketing--Asia
Brand name products--Marketing--Asia
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
Includes index
0470820578 RM119.80
Communication in marketing--Asia
Brand name products--Marketing--Asia