Introduction to mass communication : media literacy and culture /

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran - 3rd ed. - Boston : McGraw-Hill, 2004 - 1 v. (various pagings) : ill. (some col.), col. maps ; 26 cm. + 2 computer optical discs (4 3/4 in.)

Book is accompanied by 2 CDs-ROM entitled'CD-ROM to accompany Introduction to mass communication : media literacy and culture, 3rd ed., Stanley J. Baran' bearing the same call number and available at Bahagian Koleksi Media

Includes bibliographical references (p. R-1 thru R-10) and index


System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher)

0071214283 (international ed.) RM71.80


Mass media
Mass media and culture
Media literacy

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