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Positioning : the battle for your mind /

Ries, Al

Positioning : the battle for your mind / by Al Ries and Jack Trout - 20th anniversary ed. - New York : McGraw-Hill, 2001 - xii, 246 p. : ill. ; 21 cm.

Includes index

ISBN: 0071359168 (hbk.) RM99.80

Subjects--Topical Terms:
Positioning (Advertising)

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Positioning : the battle for your mind /

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