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Marketing communications : a European perspective /

De Pelsmacker, Patrick

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 2nd ed. - Harlow : Prentice Hall, 2004 - xv, 578 p. : ill. ; 25 cm.

ISBN: 0273685007 RM213.06

Subjects--Topical Terms:
Communication in marketing

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Marketing communications : a European perspective /

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