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The new PR toolkit : strategies for successful media relations /

Breakenridge, Deirdre

The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry - Upper Saddle River, NJ : Financial Times Prentice Hall, 2003 - xvi, 240 p. ; 22 cm. - Financial Times Prentice Hall books .

Includes index

ISBN: 0130090255 RM71.50

Subjects--Topical Terms:
Public relations
Mass media and business

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The new PR toolkit : strategies for successful media relations /

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