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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, 2004 - xxiv,622 p. : ill. ; 23 cm.

Includes bibliographical references

ISBN: 0273655167 RM201.00

Subjects--Topical Terms:
Target marketing
Marketing--Management

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